Istanbul held the largest market share in the Turkey Professional Hair Care Market Many international brands have their makeup stores in Istanbul, Ankara, Antalya, Izmir and Bursa. Istanbul and Ankara together account for 54% of the total professional hair salons in Turkey, Istanbul is a big tourist and economic hub it is the most populous city of Turkey and Ankara is the capital of Turkey. Americas region. The key end-users in this region include Salons, Bridal, and Entertainment Industry.
Selected / Sample Analysis done in the full Report: •L'Oréal Group is the top cosmetics brand in Turkey as far as professional hair care market is concerned with a share of 26.2%, majority of the hair salons use L'Oréal INOA, Majirel for hair color and Keratase for shampoo and styling •Procter & Gamble is the 2nd top company in Turkey with market share of 10.9%, it’s brands such as Wella, Clariol and Sebastian are used in many hair salons •Henkel has a market share of 8.5% in Turkey. Schwarzkopf’s Igora color range, Osis styling range and the Bonacure shampoo are few other beauty products to buy in Turkey. •Local manufacturers Adnan AkatKozmetik and Neva Kozmetik with their extensive reach and competitive pricing held 7.6% and 3.9% respectively. •Other companies in the top 10 include Davines, KopasKozmetik, Goldwell(Kao),Aveda(Estee Lauder) and Kirmizigul Group all of them have market share in the range of 2-4% •Other companies in the market are Kirmizigul Group, Kuaf professional, Paul Mitchell Systems, ilkshake, Alfaparf, Artego, Landoll, Earthly Body(Marrakesh),John Frieda, GK Hair, Tibolli, Selective and Compagnia Del Colore Contact : [email protected]
Excerpts on Market Growth Factors •Styling segment has many local players in the market, the total market size of styling products is estimated to reach $6.55m by 2023 at a CAGR of 4.80% •Straightening and Perming segment is estimated to reach $4 million by 2023 at a CAGR of 3.2% •The total number of salons in Turkey is estimated to be more than 70,000 salons •The increasing consumer awareness for natural products is driving salons to use products laced with natural ingredients. This has resulted in huge demand for brands such as Earthly Body(Marrakesh), Paul Mitchell, Davines, Landoll, John Frieda and Aveda for their natural attributes •Key growth driver is the expansion of sales in the emerging markets •Kerastase natural styling products are witnessing brisk growth in the styling category •Professional shampoo and conditioners products is estimated to witness the highest growth rate of 7.9% through 2020 mainly due to strong demand for services like anti hair loss and damaged hair treatment Contact : [email protected]
Key Players of the
L’oreal Procter & Gamble co Revlon Inc Unilever group Cadiver Pidielle srl Davines group
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